Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results
From Yahoo! to Facebook to Quora, social internet sites have lengthy been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search – outside of the social search bar and into a big bold listing within the main search pane.
The new ‘Klout Experts’ product leverages answers from top Klout users and influencers. These top Klout users have been asked questions that prompt a simple 300 character response directed to a topic that the user is influential in.
Klout Expert data will only be occurring for a small number of queries to start, but the Klout Team is hoping to roll this out for hundreds of millions of queries down the road. Klout CEO, Joe Fernandez, stated the following about Klout Expert answers integration with Bing:
“There are hundreds of millions of queries where people can provide better results than machines … we are really inspired by the search through people concept. Klout Experts will curate what people are looking for and provide answers from experts on the topic.”
This new product is launching today for roughly 15% of Klout users; but, they are looking for a fast rollout to the masses. Mr. Fernandez stated that they’d like to see full access in “weeks, not months.”
More information can be found on the official Klout blog post.
Related Post :